Thursday, February 3, 2011


I've been giving a lot of thought to the branding of Barefoot Creations. I started out just using a footprint... it works well for business cards, but I've never been able to incorporate it into a banner very successfully....

There's a few shops that have gotten me thinking lately... to choose one "icon" that is recognizable, and that will stay in all my banners, avatars, business cards, etc over time.... Some of these shops that I think are branded really well are:

Little Jumping Beans (adorable baby shoes, bibs and other baby goodies)

Heather's Handmade Creations (fabulous handmade cards and now featuring some crochet items)

I think they both do a fabulous job of branding. Everyone recognizes Jaimie's jumping bean... just as everyone recognizes Heather's polar bear. I've been thinking A LOT about this over the last week. I want an icon that is going to be Barefoot Creations icon. Finding the right image has been a struggle. I wants something Canadian... something that is fun, and whimsical, and something that will make my customers smile. I also want something that although the icon stays the same, I can customize the banner, avatar, etc based on season or what not. I love change... LOVE change. So it's hard to commit myself to one thing, so to have an icon, but being able to change the rest, it what I need.

Do you have any suggestions? I've chosen a couple things that I might consider... but would love to hear some feedback from my fans.

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